A current conversation at work is “What’s our Social Media Strategy?” The Capital Letters are implied. Were I one to make snarky generalizations (and I am, but I try not to confuse them with reality), I’d say this is a symptom of wishful thinking for a neat, tidy, box with a big “Social Media” label [...]
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John Mark Troyer manages social media and blogging programs at VMware. This blog talks about experiences creating & managing successful social media programs and vibrant online communities. More information about John Mark and this blog.
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