Ecosystem | Social Media Stories

Daily business communication using social media: the central corporate channel

See Part 1: Daily business communication using social media: people and objectives.

Are your social media programs focused on short-term campaigns or are they supporting your long-term business objectives and operations? Your company communicates at every level with its ecosystem of industry players, customers, partners, and enthusiasts, and your social media programs should be enhancing and [...]

Daily business communication using social media: people & objectives

Many people want to hear from your business, but are you talking to them? Do your social media programs include your existing ecosystem of partners, analysts, investors, customers, and even your own field sales teams?

Social media conversations often fork into one of two directions. Some conversations get caught up in the revolutionary movement and we [...]