The Enterprise Social Media Map

In any company of appreciable size, social media gets complicated. Social media channels and platforms,  interactions, linkages, things to track: they all start to interconnect with exponential complexity. Even an inventory of channels and platforms starts to look like a phone book and is about as stimulating. Going up a level and drawing a picture [...]

November 23rd, 2009 | Tags: , , , | Category: corporate social media case studies, corporate social media strategy | Comments

Influence is not authority. Keywords are not conversations.

I am going to try hard in this blog NOT to talk about the latest Twitter tool of the day, and instead talk about real experiences for people in a corporate context trying to communicate with the ecosystem of people interested in talking with them. [Talking about the latest social media tools and jargon is [...]

November 17th, 2009 | Tags: , , , , | Category: social media best practices | Comments

Elements of a social media program

Here’s one way to slice up capabilities, services, and programs within your greater social media efforts. We’ve sliced the cake many ways over the years, but this seems to make sense for us right now. In our organization, the Communities Team runs a lot of this as a part of the Web Team. We work [...]

November 15th, 2009 | Tags: , , , , , , | Category: corporate social media strategy | Comments