The ethical technology blogger junket

A few weeks ago, I participated in an interesting event and new (for me) kind of event, Gestalt IT Tech Field Day. Stephen Foskett (see my earlier post on Gestalt IT) pulled together the event only 5 weeks after attending and being inspired by the very successful HP Tech Day, which brought together a dozen [...]

November 25th, 2009 | Tags: , , , | Category: corporate social media case studies, social media best practices | Comments

The Enterprise Social Media Map

In any company of appreciable size, social media gets complicated. Social media channels and platforms,  interactions, linkages, things to track: they all start to interconnect with exponential complexity. Even an inventory of channels and platforms starts to look like a phone book and is about as stimulating. Going up a level and drawing a picture [...]

November 23rd, 2009 | Tags: , , , | Category: corporate social media case studies, corporate social media strategy | Comments

Elements of a social media program

Here’s one way to slice up capabilities, services, and programs within your greater social media efforts. We’ve sliced the cake many ways over the years, but this seems to make sense for us right now. In our organization, the Communities Team runs a lot of this as a part of the Web Team. We work [...]

November 15th, 2009 | Tags: , , , , , , | Category: corporate social media strategy | Comments