Social Media Stories » Uncategorized

Short takes: recent social media reading

JMT — Thu, 12 Nov 2009 06:10:52 +0000

Tabs I have open in Firefox. I can never find anything that I put in my bookmarks, so let’s put these here.

You should follow me on Twitter from Dustin Curtis. I am totally stealing this.
Do Twitter’s Trending Topics Signify What’s Important To You? from Brian Solis. No. I am very interested, however, in trending topics from my community – the people I follow and the people that follow me.
Half of us search for brands after seeing them on Twitter Good. Storing this in my warehouse of factoids to impress executives in presentations.
As Facebook Ages, Gen Y Turns to Twitter. More infopr0n.
How to Integrate Social Media into your Marketing. from Jay Baer. This is good. We’ve done some early steps integrating our really healthy social media activities with our very robust direct marketing programs, but I wouldn’t say we do it in a programmatic and repeatable way yet. I like the jazz combo metaphor. I also like Jay’s website.
Corporate social media policies ebook. from Dave Fleet. We have one. Probably time to update it, so saving this link.
Getting a Group Blog Going. Good Luck. from Doug Haslam. Echoes my experience with some nice tips. Fodder for a future post.
Hiring for Social Media: The Ugly Side from Amber Naslund. Yow. Hiring for a tactical/tools/jr position and giving it strategic/sr responsibilities.
Curating the Signal:Noise Ratio in the Social Graph and The Future of Marketing from Todd Defren. Both great articles on how we’re going to manage our many connections and our conversations. I just went back and re-read my comments on each of these posts, and I sound pretty one-note. Facebook is doomed! Niche communities are the future! Not sure it’s that simple.
What IF We Redefined Influence? The New Influence Factor in Social Media from Brian Solis. I’m actually not sure what the IF is about, because this world of a mishmash of specialized influencers is the world I live in, but it’s a good description of where we are.

Make one to throw away

JMT — Mon, 02 Nov 2009 07:15:16 +0000

The first post is always the hardest, which is why I always like to start with the second. So no introduction, no statement of purpose, no puffed up bio, no piece describing my philosophy of social media or my place in the world.

I actually think this post is going to be a case of ‘make one to throw away’ – a practice piece that gets you going but isn’t really worth saving.

I hope the blog is going to be interesting to people. I do social media for a living — and yes, I realize that’s like saying “I do the web” in 1999 or “I do faxing” in 1989. I’m not a PR guy and not a traditional marketer. I don’t regularly read social media blogs or go to social media conferences. I’m part of plenty of social media conversations with colleagues and partners, but not the public ones going on in the blogosphere. So to start, I’d better figure out some blogs to start reading:

Web Strategy by Jeremiah Owyang. I see Jeremiah as a consummate connector in enterprise social media and communities – Jeremiah seems to know everybody. I first met Jeremiah several years ago when he came by to talk with us at VMware about our community.
SocialMediaToday. Have no idea who these people are, but they seem to have gotten a lot of the more prominent social media folks to republish their stuff here. I would think that’s a Google no-no, but I find this aggregator useful.
PR 2.0 from Brian Solis. Brian’s seems extremely prolific and seems to appear in many venues. There have been a number of times I’ve been reading a blog article, start nodding my head in agreement, and then scroll up or down to find out that it’s Brian’s work. And he seems to take amazingly good photos.
PR-Squared from Todd Defren. Not sure where I picked up on Todd. I follow him on Twitter. Again, I seem to find myself agreeing with a lot of what he says.

There are many others that I’m sure will become favorites, but that seems like a good place to start. I think blogrolls are somewhat out of fashion these days, but let’s go ahead and start one over there on the right.

Pre-flight activities

JMT — Sun, 01 Nov 2009 07:16:37 +0000

Going through the checklist here while we pull out of the hanger. I think we’ll be taking off in a slightly different plane, but let’s get everybody a blanket and a cocktail while we taxi on the runway.