Daily business communication using social media: the central corporate channel

See Part 1: Daily business communication using social media: people and objectives.

Are your social media programs focused on short-term campaigns or are they supporting your long-term business objectives and operations? Your company communicates at every level with its ecosystem of industry players, customers, partners, and enthusiasts, and your social media programs should be enhancing and [...]

November 29th, 2009 | Tags: , , , , , | Category: corporate social media strategy | Comments

Daily business communication using social media: people & objectives

Many people want to hear from your business, but are you talking to them? Do your social media programs include your existing ecosystem of partners, analysts, investors, customers, and even your own field sales teams?

Social media conversations often fork into one of two directions. Some conversations get caught up in the revolutionary movement and we [...]

November 28th, 2009 | Tags: , , , | Category: corporate social media strategy | Comments

The Enterprise Social Media Map

In any company of appreciable size, social media gets complicated. Social media channels and platforms,  interactions, linkages, things to track: they all start to interconnect with exponential complexity. Even an inventory of channels and platforms starts to look like a phone book and is about as stimulating. Going up a level and drawing a picture [...]

November 23rd, 2009 | Tags: , , , | Category: corporate social media case studies, corporate social media strategy | Comments

Elements of a social media program

Here’s one way to slice up capabilities, services, and programs within your greater social media efforts. We’ve sliced the cake many ways over the years, but this seems to make sense for us right now. In our organization, the Communities Team runs a lot of this as a part of the Web Team. We work [...]

November 15th, 2009 | Tags: , , , , , , | Category: corporate social media strategy | Comments