See Part 1: Daily business communication using social media: people and objectives.
Are your social media programs focused on short-term campaigns or are they supporting your long-term business objectives and operations? Your company communicates at every level with its ecosystem of industry players, customers, partners, and enthusiasts, and your social media programs should be enhancing and [...]
Many people want to hear from your business, but are you talking to them? Do your social media programs include your existing ecosystem of partners, analysts, investors, customers, and even your own field sales teams?
Social media conversations often fork into one of two directions. Some conversations get caught up in the revolutionary movement and we [...]
Hi, I’m John Mark Troyer. I think I’ve built up enough momentum here on this new blog to stop a moment, say thanks (it is Thanksgiving, after all), and explain what I’m trying to do, and the kind of stories I want to tell you.
Geek and Poke: Consultant's Dilemma
Stories deeply resonate with who we [...]
A few weeks ago, I participated in an interesting event and new (for me) kind of event, Gestalt IT Tech Field Day. Stephen Foskett (see my earlier post on Gestalt IT) pulled together the event only 5 weeks after attending and being inspired by the very successful HP Tech Day, which brought together a dozen [...]
Source: Jeff Jarvis
Jeff Jarvis isn’t shy about his take on the future of journalism and the media business. One thing I like about his view of the future is that he describes an ecosystem of new voices, new business models and new channels. That certainly seems to be where we are, although I’d bet things [...]
Tabs I have open in Firefox. I can never find anything that I put in my bookmarks, so let’s put these here.
You should follow me on Twitter from Dustin Curtis. I am totally stealing this.
Do Twitter’s Trending Topics Signify What’s Important To You? from Brian Solis. No. I am very interested, however, in trending topics [...]
Today I had to ask an employee of a partner to pull a post on their personal blog.
At our company, we have a clear policy on community terms of use. In general, you’re allowed to say anything you want, as long as it isn’t illegal, defamatory, or disruptive. (There were lawyers involved, so Section 3 [...]
John Mark Troyer manages social media and blogging programs at VMware. This blog talks about experiences creating & managing successful social media programs and vibrant online communities. 
@jtroyer